For first-time founders · Doc: Launch / V.1 Accepting briefs for Q3 2026

Launch your fashion brand.

Five-piece minimum, made in our own factory. Sketch to shelf in 12 weeks.

The third option between print-on-demand and a 500-piece offshore broker MOQ. Real product, real construction, and a real production partner.

Get my fixed quote See the work Featured in Vogue
White ruffle slip, atelier sample, photographed outdoors at golden hour First drop · summer slip · golden hour Atelier sample · founder-grade product
Minimum5Units per style
Sketch to shelf12 wkTypical capsule
Total capital$2.5-5kTypical 5-piece launch
Quote response48 hrFixed, in writing
Our work has been featured in Vogue L'Officiel Harper's Bazaar TIME Business Insider AP News
48-hour response+ Founder-read · not outsourced+ No sales calls+ Fixed quote in writing · no surprises+ Cancel before production begins+ Accepting briefs for Q3 2026+
01 / Who this is for · New founders · Open intake

You have an idea for a fashion brand. You want to launch it without printing on demand or committing to a 500-piece MOQ from an offshore broker.

Real product

You want real product, real construction, and a real production partner. You want to build a brand, not a Shopify experiment with print-on-demand markup.

The third option

Maisone is the third option. Five pieces. Real factory. Real designers. From your sketch to your customer's hand in 12 weeks.

Tailor's tool flatlay, the first-collection kitFounder kit · shears · chalk · tape · thread
The kitMaisone / Paris

Real factory. Real designers. Five-piece minimum.

02 / What you get

Every step, under one roof.

Design, sampling, production, and fulfillment run in sequence inside the atelier. The tech pack is yours. Reorders skip design and sampling fees; re-runs typically deliver in 2 to 3 weeks.

$2,500from Design + tech packPer design

Pattern drafting, fabric specification, hardware selection, finishing protocols. The tech pack is yours.

$850from Sample iterationPer sample

First sample, fit revisions, signed-off pre-production sample. 2-4 cycles typical.

$85/unit Small-batch productionFrom

Cut, make, trim, finish, label, package. Five pieces or more, per style, per colorway.

$6-22/pkg FulfillmentOptional

Pick, pack, ship from atelier directly to your customers. Worldwide. Quoted per shipment.

Get my fixed quote Reorders skip design + sampling fees · re-runs in 2-3 weeks
03 / What you pay

A typical 5-piece launch, line by line.

Fixed in writing before any cutting begins.

Design + tech pack
One design · pattern · spec
$2,500
Sampling
2 sample iterations · sign-off
$960
Production
5 units × $80 average
$400
Materials
Fabric, hardware, labels, packaging
$200-700
Total launch capital
$2,760-3,260
04 / The timeline

Sketch to shelf in twelve weeks.

The typical sequence, week by week.

W1

Brief + design kickoff.

You file the project. We respond within 48 hours. Design begins on contract sign + deposit.

W2-3

Tech pack delivered.

Pattern, fabric, hardware, finishing all specified and sent for your approval.

W4-6

Sample round 1-2.

First sample produced and shipped. Revisions iterated until fit and finish are signed off.

W7-10

Production.

Cut, make, finish, label, package. Five units or more per style.

W11-12

Delivery.

Pieces ship to you, or to your customers if dropship is enabled.

05 / After you send

No black box. No sales call. Just a written reply.

We respond within 48 hours with feasibility, pricing, and timeline. If we are not the right house for the work, we will tell you why and recommend an alternative. Decline rate: 15-25%. We say no when we cannot do justice to the work.

T/01Minute 0

Project received.

Auto-confirmation lands in your inbox with your project ID. It is logged for the founder.

T/02Hour 1-24

Founder reads it.

Personally, not a customer-success layer. Feasibility check against current calendar and atelier capacity.

T/03Hour 24-48

Written quote sent.

Fixed price, line-itemized, with timeline. Or a written explanation if we are not the right house for the work.

T/04Day 3+

You decide.

No pressure. No follow-up calls. If you proceed, deposit confirms the commission. If not, no harm done.

06 / Questions

Frequently asked questions.

The honest answers. If yours isn't here, the form below reaches the founder.

Q/01

I'm a first-time founder, will you take me on?

Yes. First-time founders are our sweet spot. The five-unit minimum with design fee exists specifically so you can launch a capsule without committing to a 500-piece offshore MOQ.

Q/02

What is the minimum order?

Five units per style, with the design fee paid up front. Below five we treat it as bespoke and price accordingly.

Q/03

How much does a capsule launch cost?

Typical three-style capsule at fifty total units lands between twenty-five thousand and eighty thousand dollars all-in, including design, sampling, production, and basic packaging. Custom packaging adds $1,000 minimum.

Q/04

How long does it take?

Twelve to twenty weeks from sketch to shelf for a standard capsule. Sample sign-off is the longest phase; production is typically four to six weeks once the sample is approved.

Q/05

Do I keep the patterns?

Yes. Full IP transfer to you after final payment. The patterns, tech pack, and grading are yours.

Q/06

Can you handle fulfillment?

Yes. Pick, pack, and ship out of our Paris facility. Six to twenty-two dollars per package depending on destination and packaging.

Q/07

How quickly do you actually reply?

Within 48 business hours. Median response time is 18 hours. We respond from the founder's inbox at [email protected]. If you do not see a reply in 48 hours, check spam.

Q/08

Do I have to talk to anyone before I get a price?

No. The first interaction is a written quote in your inbox. We do not require a discovery call before pricing. Some clients prefer to talk after the quote lands; that is fine but optional.

Q/09

Who owns the patterns and tech pack?

You do. Full intellectual property transfer to you after final payment. The pattern files, tech pack, grading, and BOM are yours. We retain an internal archive copy for reorders only.

Q/10

What if I cancel before production?

Design fee paid before sampling begins is non-refundable once design work has started. Production deposit is refundable up until cutting begins. After cutting, the materials cost is locked in. We tell you clearly at each stage.

Q/11

Can I see the fabric before sample?

Yes. Fabric swatches ship to you for sign-off before sampling begins. For commissions with custom fabric sourcing, lead time is 4 to 8 weeks for swatches.

07 / Get your 48-hour quote

Get a quote.

Tell us what you want made. The founder reads every project and replies within 48 business hours with a fixed quote, feasibility notes, and timeline.

12 projects sent this week
WhatsApp us instead +44 7880 922330
Send my project48h response

48-hour fixed quote · no calls unless you want one

Or send your project directly: [email protected]

Printed dress, atelier sampleAtelier sample · Sewn in our own Paris workroom.
WhatsAppLondon sales · +44 7880 922330
5-unit minimum · 48h fixed quote Quote WhatsApp