The wall every founder hits.
Every Dubai founder hits the same wall: local units want thousand-piece runs, directories like Sewport auction your tech pack to the lowest bidder, and the ateliers that can actually embellish will not answer a five-piece brand. The gap between your sketch and a rail of finished gowns is not design. It is a bench that takes small runs seriously.
The offer, stacked plainly.
Prices published, before you write.
Our own bench. Click to inspect.
Asked before every order.
What does it cost to produce an evening wear line?
Development is $2,500 per style with the first sample included. Production runs from $220 per piece and rises with construction and embellishment. A three-style line at 25 pieces each typically lands between $25,000 and $42,000 all in before shipping, itemised in writing before anything is cut.
Can you really start at five pieces?
Yes. Five per style per colorway is the standard minimum, and single made-to-order pieces are normal for couture commissions. Most Gulf clients launch with one or two styles, sell, and reorder at production price only.
How does production work from Dubai?
Entirely remotely, mostly over WhatsApp. Sketches and references first, a fixed quote in 48 hours, measurements and fittings by guided video, progress photographs from the bench, DHL delivery door to door in the UAE.
Who actually makes the garments?
Our own atelier: our own couturiers, fabrics sourced from mills in France, Italy and Japan, most work custom made in-house. Every photograph on this page is our own work.
Why not use a marketplace like Sewport?
Marketplaces sell introductions, then factories bid on your tech pack with hundred-piece minimums and no accountability. Here one named bench develops, sews, embellishes and ships, and the founder reads every brief personally.
Can you produce abayas, kandoras, or Arabic-inspired pieces?
Yes. Luxury abayas, kandoras, and Arabic-inspired silhouettes are produced to the same couture standard as everything on this page: hand embellishment, hours itemised, from five pieces per style. We are not the volume option. We are the bench you use when the embellishment is the margin.